40 Years of Passion for Fishing

It was back in the summer of 1977 when Manfred Behr began his business in his garage, producing handmade polysterene floats for use by his match fishing team. Within a very short time it was also supplying these floats to local shops and significantly to keen anglers in England. In return the team was able to buy keepnets, landing nets and groundbait.


Behr Angelsport was founded by Manfred Behr former member of the german international fishing team and several times german champion in match fishing. After his active career and with his international experience he concentrated on the growth of his company and on the developement of new products for all kinds of fishing.


Slowly the company built up its portfolio, set up factories overseas for its production as European manufacturing costs rose and began distributing more and more items.


Intriguinly it doesn’t sell rods and reels but it does currently offer more than 8000 different items of terminal tackle and clothing.


Many items carry Behr’s own brand names including ICEBEHR for winter clothing, BEHRsports for leisure clothing, EUROLITE chemical lights, TRENDEX lures and spinners, EUROBITE electronic bite indicators,

RedCarp for carp fishing, YASHIDA and MARACAY hooks, TRENDplus fishing lines and saltwater brand SEABEHR.


Large retailers and wholesalers can also benefit from Behr’s private-branding service that offers a wide range of items, notably fishing bags, luggage, rod holdalls, chemical lights and boots along with waders all of which can be custom-made in small quantities.


In 1995 and in 2007 Behr Angelsport built a new warehouse offering plenty of storage and office space and its distribution department handles domestic and export orders.

Behr’s 23 staff includes many who are fluent in English, Italian, French or Russian.

In 1999 it opened its first Chinese office in Guangdong in the south of the country.

The chinese employees are responsible for the quality control and the shipping and handling of all Behr products which are now supplied by other regions in China.


In addition to quality fishing tackle for the domestic market Behr’s factories also produce custom-made items for its export customers since each country requires different products.


Behr is present at all the major fishing and sporting goods exhibitions such as Chinafish, EFTTEX, ISPO and ANSPO.


“Our customers like the way we deal with them. They like the German correctness and reliability and our fast delivery service for goods from our own range and from our stock.”


Behr Angelsport is still looking for distributors interested in representing the brand in their respective countries.


Please contact us for our powerful colour trade catalogue.

Behr Angelsport, Germany is one of the leading european suppliers of terminal tackle with production facilities in Asia and Europe.


The range of terminal tackle consists of more than 8.000 different items for all kinds of fishing.


rod holdalls and all kinds of fishing bags. Neoprene products including waders, wet suits, gloves and socks, rod belts, laptop cases, cellphone covers, etc.


A huge range of hard and soft lures, spinners, blinkers, predator-rigs, all kinds of hooks (lose and snelled hooks), chemical lights, all kinds of floats, electronic bite indicators, winterclothing, two piece suits, thermal underwear and floatation suits.

As well as leisure clothing such as shirts, trousers, fly vests and all kinds of rain protection.


You will notice the new trade catalogue is our biggest ever and all important information is now provided in english language as well.


For 40 years the Behr name has stood for superior quality, affordability and service.


For more information on our products and sales conditions please contact our export department.


Please ask for our 2022 catalogue! (trade only)









Years Experience


Packages daily


Here you can view the catalogue online.


Do you have questions or suggestions about our products or offers? Then please contact us using this form. Please fill all required fields and submit the form.

Phone: +49 6203 – 95 88 18 0

Fax: +49 6203 – 95 88 18 11

Behr Angelsport GmbH

P.O. Box 1207

68521 Ladenburg, Germany





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